775-204-0150 (Call or Text) hello@nvpfm.com

There is now an alternative to the usual, insurance-based, primary care clinic offerings in Reno. Dr. Christopher Highley’s practice, Preferred Family Medicine, brings Northern Nevada a new take on an old model of care called Direct Primary Care.  Direct Primary Care (DPC) brings back the nostalgia and convenience of being able to call your doctor directly at any hour of the day, walk-in for acute problems, spend an hour or longer face-to-face going over all of your concerns, and not worry about co-pays or insurance hassles. For a fixed monthly fee, similar to a membership, patients are now able to experience a more personalized doctor-patient relationship. 


Dr. Christopher Highley brings 20 years of broad-spectrum healthcare experience to his new practice. He treats patients of all ages, newborns to 90 year-olds, and prides himself in listening to his patient’s needs. He is passionate about providing as much value as possible under his membership-based practice.  “Transparency in pricing is paramount to Direct Primary Care” - says Dr. Highley, adding “nobody likes surprise billing, nor do they like the feeling that their doctor is ordering tests or doing procedures for the sake of billing more to an insurance company”.


With membership fees ranging from $125-150/month for adults and $50/month for children and student, patients are able to take advantage of enhanced access, unhurried appointments, and in-house diagnostic testing such as EKG’s, cardiac stress testing, pulmonary testing, hearing/vision screening, minor orthopedic procedures (e.g. steroid joint injections), and minor dermatology procedures (e.g. skin biopsies, lesion removals) and more -- for no additional fees.


Several local businesses have taken advantage of Preferred Family Medicine’s corporate program which has turned about to be a win-win situation when it comes to employer and employee satisfaction. 


An onsite pharmacy with deeply discount medications and a lab draw station bring added convenience and value.


 “I can get my patients  $4-$8/mo chronic medications and $5-$10 antibiotics right at the point of care. It is so convenient to see your doctor, get labs drawn, and pick up your prescription all at the same place.” - Dr. Christopher Highley, Preferred Family Medicine


He also has future plans to add other services exclusively to members, including eye care and imaging, which will make the practice really feel like a one-stop-shop. 


Some people confuse this style of practice with a strict concierge practice. Traditional concierge practices typically charge an annual membership for access, yet are required to collect co-pays and bill insurance for visits. Direct primary care practices like Preferred Family Medicine do not bill insurance or Medicare at all for services. However, enhanced access and concierge-like care are no different in a DPC practice. As Dr. Highley emphasizes, “Insurance was intended to be used for catastrophic and/or high-dollar care. Primary care should really be driven by the doctor-patient relationship, and it is our mission to align this philosophy in my everyday practice.” 


This week, Preferred Family Medicine will be hosting an open house in conjunction with a Reno-Sparks Chamber of Commerce ribbon-cutting ceremony on Thursday, July 25th, 2019 from 2:00-6:00 PM at 10627 Professional Circle Suite A, Reno, NV 89521. Light hors d' oeuvres and drinks will be served. RSVP 775-204-0150 or hello@nvpfm.com.  More information about Dr. Highley’s practice may be found at https://PreferredFamilyMedicine.com.