775-204-0150 (Call or Text) hello@nvpfm.com

Vision & Eye Care

We believe optometry services are a key component of comprehensive primary care. And like direct primary care, we believe that great eye care can be achieved without the hassles of third-party or insurance interference.

Concierge Optometry Is Here.


Frequently Asked Questions

Comprehensive Eye Exam

A comprehensive eye exam may include the following:

  • Visual Acuity Testing - to measure the sharpness of your vision (e.g. 20/20)
  • Color Blindness Test - to detect hereditary color vision deficiencies
  • Cover Test - to check how your eyes work together and look for conditions like strabismus or amblyopia ("lazy eye")
  • Ocular Motility Testing (Eye Movements) - problems with eye movements can cause eye strain and may affect reading ability, sports vision and other skills
  • Stereoposis Test (Depth Perception)
  • Retinoscopy - to obtain an approximation of your eyeglass prescription
  • Refraction - to determine your exact eyeglass prescription and determine level of hyperopia (farsightedness), myopia (nearsightedness), astigmatism and presbyopia.
  • Slit Lamp Exam - to examine the structures of your eye under high magnification to detect a wide range of eye conditions and diseases including cataracts, macular degeneration, corneal ulcers, diabetic retinopathy and more.
  • IOP (Intraocular Pressure) Test - measures pressure inside of your the eye
  • Pupil Dilation - to obtain a better view of the eye's internal structures. You should bring sunglasses with you to your exam to minimize glare and light sensitivity on the way home.
  • Confrontational Visual Field Test - to check for possible "blind spots" (scotomas) in your peripheral vision.
  • Other eye tests - depending on the individual,  more specialized testing may be performed
Do I get a discount if I'm a patient of Preferred Family Medicine?

Members of Preferred Family Medicine will receive the "Founders" discounted rate when enrolling in Dr. Jennifer Peterson's concierge vision plan.

Will you see red eye?

Yes, we see acute eye issues such as red eye and pink eye. Contact us for pricing.

Can I get a prescription for eye glasses?

Yes! We provide prescriptions for eye glasses. 

Will you fit contact lenses?

Yes, we fit contact lenses!

I already have an ophthalmologist, can I still see Dr. Peterson?

Yes, Dr. Peterson has many years of experiencing managing chronic eye disease. She will work with your ophthalmologist as needed.

Do you sell glasses at your office?

YES! As a member of Legacy Vision,  you will get eyewear (frames, lenses, contacts, and more) at a significant discount. In fact, the savings may be greater than the cost of membership! Talk about a win-win!

Do you bill insurance?

We do not bill private insurance. We believe in transparent pricing and providing the best value. Insurance brings in extra costs. We'd rather pass the saving to our patients. As a results, we keep our prices very competitive.  We do bill Medicare. Contact us for details.


Comprehensive Eye Exams

A comprehensive eye exam can take an hour or more, depending on the number and complexity of tests required to fully evaluate your vision and the health of your eyes.

Visual Acuity Tests

Color Deficiency Test

Cover Test

Ocular Motility Testing (Eye Movement)

Steropsis Test (Depth Perception)



Pupil Dilation

Visual Field Test


Routine & Acute Eye Care

Treatment of common eye conditions.

Blurry Vision


Dry Eye Syndrome

Eye Discharge

Eye Pain


Blepharitis (Eyelid Swelling/Inflammation)

Subconjunctival Hemorrhage (Blood in Eye)


Looking for a Vision Care-Only membership?

Concierge Optometry Membership

Unlimited Eye Exams & Concierge Vision Care

Deeply Discounted / Wholesale Eyewear

Members of Preferred Family Medicine receive the following benefits:

Discounted Eye Exams

Direct Access to Optometrist

Email Us



Preferred Family Vision - Jennifer Peterson O.D.

9120 Double Diamond Pkwy

Reno, NV 89521

Phone/Text: 775-382-4346

Fax: 775-391-6450