About Us

As a Direct Primary Care provider in Reno, NV,  Preferred Family Medicine focuses on you and your health without the unnecessary intrusion of insurance companies. We believe that the best primary care medicine is both personal and affordable, and that’s what we offer.  Primary care is all we do, so let us restore your faith in health care. Experience a patient-doctor relationship based on trust and respect; the type of relationship every patient deserves.

Our patient benefits include full access to primary care, meaning you will have more time with your provider, 24/7 access for acute medical issues, no co-pays, and no limit on visits. Your monthly membership fee covers general adult physicals, women’s healthcare, newborn and pediatric care, wellness education, chronic disease management, minor procedures and coordination of care with specialists when needed. We also offer the added convenience of in-house phlebotomy, discounted labs and an in-house pharmacy for dispensing deeply discounted medications. 

Have more questions on Direct Primary Care and Dr. Highley's practice? Go here for answers.

PFM staff with Nevada mascot

Meet Dr. Highley


"I will be your healthcare fiduciary"

Christopher C. Highley D.O.

Dr. Christopher Highley has over 19 years of experience in the primary care medical space. Having worked on the front line of healthcare,  Dr. Highley has garnered an acumen of skills at the point-of-care, treating patients of all ages and just about every conceivable problem. He is not only passionate about patient care, but optimizing the experience for both the doctor and the patient. He is especially skilled in developing a rapport with his patients, whom find him especially personable and willing to take the time needed to explain their medical conditions to their satisfaction.

After practicing in Carson City, NV for 15 years, Dr. Highley will be opening the first Direct Primary Care office in Reno, NV in August 2018.  The transition from his established practice to the Direct Primary Care model allows Dr. Highley to continue to provide the highest quality care, for which he has been rated by insurers in the past, while continuing to focus on his patients’ needs with unmatched convenience.  The DPC model will allow more time and attention to his patients and provide all services so his patients can get the best for their health care dollars.  Therefore, Dr. Highley's new practice, Preferred Family Medicine,  will not accept insurance.  Learn more about Direct Primary Care here and Dr. Highley's practice model here.

Not sure what a Doctor of Osteopathic Medicine (D.O.) is? Here is a pretty good summary: What is a D.O.?



  • Carson Medical Group, Carson City, NV - Partner

    August 2003 - July 2018 Board-Certified Family Physician  Carson Medical Group

    Family Medicine Physician - Primary Care Physician Treating All Ages Newborn to 90 year olds! , Partner Carson Medical Group

  • FAA Designated Aviation Medical Examiner (AME)

    2006 - present


  • Clinical Assistant Professor, Dept. of Medical Education at University of Nevada School of Medicine

    Preceptor Clinical Externships

  • Adjunct Instructor Family Medicine at Touro University Nevada

    Preceptor Medical Students during Clinical Externships

  • Major, Medical Corps, Family Practice Physician at US Army

    Resident, Tripler Army Medical Center, 1996-1999; Staff Physician 1999-2003

  • Founder, CEO at Cirrus Medical Network, LLC

    Founder, CEO of Cirrus Medical Network, LLC (CirrusMED) - "Your Doctor. Online." - Online Concierge Doctors.  Proprietary all-in-one direct care telehealth platform for physicians moving to a virtual practice environment. 


  • Tripler Army Medical Center, U.S. Army

    Residency, Family Medicine
    Concentration: Family Medicine
    Activities: 3 -year Medical Residency
  • Des Moines University-Osteopathic Medical Center

  • University of Wisconsin-Madison

    Concentration: Molecular Biology


Primary Care Medicine, Health Information Technology, Digital Health, Direct Primary Care, EHR / EMR, Healthcare Optimization,  Healthcare Innovation, Aviation, Music, and Tahoe.

Our Team



Certified Medical Assistant

Janelle is an experienced Certified Medical Assistant who has worked both in primary care and plastic surgery settings. 

Her motto: "We're here for you"




Janet has been in healthcare for 14 years, 8 of which have been spent in office management. Starting as a receptionist at a multi-specialty group then quickly working her way into management within 4 years.

Janet loves the change and personalization DPC brings to healthcare. She believes that taking the time to listen, answer questions and discuss patients concerns is key to building a strong trustworthy relationship with the patient.

When not in the office Janet loves to travel with her husband and spend time with her family. As a family that loves camping, family camp trips are often the focus of vacations!

"Dr. Highley and Chanel at Preferred Family Medicine in Reno take the time and patience needed to provide the very best in patient care. They are always available to address any concern in an expedient and professional manner. 
Recently, I had been having some persistent cardiac symptoms. I called the office and was seen immediately and preliminary testing was done showing significant cardiac issues. Due to their persistence, I was able to been seen by a cardiologist quickly, diagnosed and treated with a cardiac stent avoiding a much different outcome. 
Because Dr. Highley is a Direct Primary Care provider, he and Chanel were able to take the time needed to assess my condition and seek out appropriate and expedient specialist care. Preferred Family Medicine is highly recommended for all your health needs." (facebook review)

Pat J.

Personal Health Care is Our Mission

24/7 service. Same Day Appointments are Available.

(775) 204-0150 (phone)


(775) 501-6360 (fax)

10627 Professional Circle, Ste A, Reno, NV 89521