775-204-0150 (Call or Text) hello@nvpfm.com

Preferred Family Medicine

Your Practice, Starts Here.

Rediscover your passion for patient care.

We have fine-tuned the concierge direct primary care model so that you can be the doctor you've always wanted to be.

Inquire for more information

Transforming Primary Care

The Future Of Family Medicine is here.

Reno Nevada COVID-19 Testing Rapid Antibody

Don't Settle For Less

Patients deserve better. So do their doctors. 

The founder of Preferred Family Medicine recognized there was an opportunity to address the frustrations expressed by patients in traditional, insurance-based, medical practice and provide a more personal primary care experience.

Patients want to see a physician who is not rushed, accessible, and responsive.

Physicians want autonomy of practice, without the demands of insurers or corporate middlemen.

Our mission is to bring back the authentic physician-doctor relationship.

Opportunity Knocks

What can you expect as an affiliate of PFM?

During these uncertain times, we help bring clarity and take care of what's needed to build a successful membership practice.

Deliver high-touch, high-quality comprehensive care without the hassles of insurance or outside influences.

Here is what you can expect:

    • Excellent "work-life" balance
    • Strong connection with patients
    • Exceptional income
    • Technology to make your job easier
    • No third-party payor/insurance hassles
    • Business & legal resources/protocols
    • Help with growing your patient panel

Our Services

We Do Everything Primary Care, and MOre. 

Comprehensive Direct Primary Care

Corporate Wellness

In-house Pharmacy / Discounted Medications

In-house Phlebotomy / Discounted Labs

Unlimited Visits (no co-pays)


Minor Procedures - Dermatology / Orthopedic / Cardiovascular Screening

Vision Care / Optometry

COVID-19 Testing

Why Us?

Why our patients choose Preferred Family Medicine 

We bring peace of mind when it comes to our patient's health.


Direct line of communication with your healthcare provider.


No fly-by-the-night or pop-up business. We are an established healthcare provider in the community.


We create solutions for your needs. Virtual, in-person, hybrid.  The possibilities are endless.


Nothing allows you and your business to thrive more than the security of knowing that things are going to be ok. 

From Our Founder

Experience Matters

Dr. Christopher Highley has over 20 years of experience in primary care.  He has practiced in austere military environments, hospital settings, and in front-line primary care settings.  His concierge direct primary care practice, Preferred Family Medicine, has been serving the Reno-Tahoe area since late 2018. He has forged relationships with local business owners, leveraging the benefits of direct care, technology, and the free-market to create win-win solutions. 

Get In Touch

Preferred Family Medicine

10627 Professional Cir, Ste A, Reno, NV 89521

Mon-Fri 9am-5pm