Experience Personalized Medicine

We are here for you. All the time.

Christopher C. Highley D.O. - Preferred Family Medicine

Our Mission Is To Provide High-Value, Personalized Health Care

Preferred Family Medicine patients enjoy unlimited office visits and personal communication via phone, e-mail, text, video and more.

Imagine If...

  • You didn't have to wait to get an appointment.
  • You saw your doctor every visit. 
  • You could schedule an appointment the same day or next day.
  • You could email, text or video chat with your doctor directly.
  • Your doctor wasn't obligated to an insurance company or Medicare and able to act as your "medical fiduciary".
  • Your doctor wasn't rushed and had the time to listen.
  • You picked up your prescriptions right from the doctor's office and didn't have to go to the pharmacy. 


Dr. Highley has practiced the full spectrum of primary care since 1999. From austere military environments to tertiary care hospitals. He moved to Northern Nevada in 2003, where he grew a thriving family practice.


Insurance Free Practice

Preferred Family Medicine does not bill insurance so you won’t have a middle-man in your primary care. Decisions about your healthcare will be made by you and Dr. Highley, without the impersonal management that inevitably comes from third-party payers. Instead, patients pay a monthly membership fee which can save money and lead to better treatment.

We can refer patients to any and all outside specialists, labs, and imaging centers.



We make it very easy to connect with your doctor. Call, text, message, video chat...all directly with your doctor. No more hold time, waiting rooms, long wait times, or booked out appointments.

Fewer Patients

Did you know that most Primary Care Physicians have upwards of 3,500 patients or more? Dr. Highley will limit his practice to around 400 patients. This means that he can spend more time with you when you need him. It also means that when he is not actively seeing a patient, he is able to coordinate your care and research the latest advances in treatments. Your well-being is Dr. Highley’s priority, and the reason for why he does what he does.

Free Market Medicine

Take advantage of deeply discounted labs, imaging and medications. Whether you have insurance, a health share plan, or are uninsured, we work on your behalf to get the best value for your healthcare dollar. 

We have an on-site pharmacy where medications can be dispensed at the point-of-care at near-wholesale pricing.  Click here to learn more about our pharmacy.


Membership Benefits

The fee covers excellent primary care through unlimited office visits, annual wellness exams, basic office procedures, in-office testing, treatment of acute illness and enhanced access to your doctor via telemedicine, all with minimal wait times in the office.

Straight-Forward Membership Plans

Our Services


Expanded Access to Your Doctor

There’s no bad time to receive excellent medical care. Without the third party restrictions of how doctors are reimbursed, you can now access your doctor by e-mail, text messaging, direct phone calls or even video conferencing. At Preferred Family Medicine, the doctor is “in.”

Extended, Relaxed Visits

You won’t feel rushed through an appointment. This means you’ll have a better understanding of your care. That’s what we call personalized healthcare.

Same-Day and Next-Day Service Scheduling

Because our doctors reserve time for a select number of patients at the practice, there will be no “squeezing you in.” You’re a priority, and you’ll feel like one

A Comprehensive Annual Physical

This exam will be fitted to your personal medical needs. It’s all about you, and your specific goals for wellness. A physical exam will be done, and appropriate tests will be ordered. We will also make sure you are up to date with recommended health screenings.

Full Access Via Technology, 24/7

You’ll be able to reach us and your medical information via internet, webcam, e-mail and text.

Other Services

Extended Office Visits

Annual Wellness Exams


Pulse Oximetry


Peak Flows

Nebulizer Treatments

Joint Injections

Small Lesion/Wart Removal

PAP Smear (pathology fee not included in membership)

Suturing Simple Lacerations

Trigger Joint Injections

Ear Irrigation

Minor Dermatology Procedures

"I've had a 'mysterious' illness for a year and Dr. Highley has worked tirelessly to figure it out. I feel like I have his full attention and support which makes a difficult time so much easier. It is so hard to find a primary care physician in Reno much less one that is willing to talk to you like you're a person. I wouldn't trade this experience for all the insurance coverage in the world."

Julie B.

Your Health Starts Here

Flexible appointments and urgent care.

Or call — 775-204-0150

Personal Health Care is Our Mission

24/7 service. Same Day Appointments are Available.

(775) 204-0150 (phone)


(775) 501-6360 (fax)

10627 Professional Cir, Ste A, Reno, NV 89521