775-204-0150 (Call or Text) hello@nvpfm.com

Welcome Dr. Jennifer Peterson!

We are excited to welcome Dr. Jennifer Peterson to Preferred Family Medicine. Optometry perfectly complements primary medical care. Dr. Peterson's vast experience as an eye care professional makes her a great addition to our highly personalized care team.


Our Story

At Preferred Family Medicine, patients are our #1 priority! Whether you are in Reno, Sparks, Carson City,  or Lake Tahoe, our doctor is here for you.  Dr. Jennifer Peterson is dedicated to providing comprehensive eye care for your whole family!

The quality we provide is second-to-none and we achieve that by using state-of-the-art equipment. We have extensive experience in the industry, and we would love to give you a new outLOOK on life. Get in touch.

Our office is conveniently located in South Reno near the Damonte Ranch exit on Professional Circle.  Call us today to schedule your appointment. We look forward to SEEING you at  Preferred Family Vision to provide you with all the care your eyes need!

Our Mission & Vision

We believe vision and eye care services are a key component of comprehensive primary care. And like direct primary care, we believe that great eye care can be achieved without the hassles of third-party or insurance interference. Therefore, we are pleased to offer the “Legacy Vision” program for our Preferred Family Medicine (PFM) patients.

The exam will include an examination and a prescription as needed. Prescriptions for vision correction will be provided and can be used at one of our partner optical shops at a special  discount.

Non-members may still see Dr. Peterson for their eye care at very reasonable self-pay rates.





Comprehensive Eye Exams


Diabetic Eye Exams


Dry Eye Treatments


Pediatric Eye Exams


Red Eye & Acute Eye Care


Our Doctor

Dr Peterson Optometrist Reno

Jennifer Peterson O.D.


Specializes in Complete Eye Care

Dr. Peterson practiced in Northern Nevada for 17 years. She worked alongside ophthalmologists, gaining experience managing a wide spectrum of eye disorders.

She practiced at Reynolds Army Community Hospital, Fort Sill, Oklahoma, and was a staff Optometrist at Camp Walker, Taegu, South Korea.

Dr. Peterson completed her undergraduate studies at Albertson College of Idaho and attended Pacific University College of Optometry in Forest Grove, Oregon.

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9120 Double Diamond Pkwy, Reno, NV 89521